Military Discount Program

Subaru Military VIP Program 

We want to show our appreciation to all those who serve by reminding you to take advantage of the Subaru VIP Military Program to help you save on your next Subaru purchase.

This program provides an additional $500 incentive on the purchase or lease of a new Subaru to eligible military personnel in addition to any applicable zone or regional Subaru cash incentives. The program targets those in active duty and reserves plus all military retirees (and their verified spouse or domestic partner). In addition, veterans within 24 months of separation may be eligible.*

Click the link below to request a military discount today. Note your eligibility must be verified by our trusted partner, ID.me, during the request process.

REQUEST A SUBARU MILITARY DISCOUNT


Military program

For complete program details and eligibility information, please contact us, or you may email the Subaru VIP Program Headquarters at vipprogram@subaru.com for further assistance.

*Offer subject to change. Cannot be combined with other VIP program offers. May be combined with any other retailer or customer incentives when purchasing. This offer applies to those in active duty and reserves, all military retirees, and veterans within 24 months of separation.
  • Active Duty or Reserve members of the U.S. Army, Navy, Air Force, Space Force, Marine Corps, Coast Guard, and National Guard.
  • A retiree means you are retired from the military. This includes any former member of the military who is entitled, under statute, to retired, retirement, or retainer pay. For example: 20 or more years of cumulative time in service, or being 100% medically retired.
  • Veterans Military personnel honorably discharged or released from active service and within twenty-four (24) months of the date of discharge.
  • A spouse or domestic partner of an eligible participant, as described above, residing in the same household. Verification of eligibility and address are required.

Subaru Military VIP Program Questions

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  1. Subaru of Sterling

    21736 Auto World Circle
    Sterling, VA 20166

    • SALES: 703-437-6000
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