The 2025 Subaru Love Promise Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Subaru of Sterling, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Subaru of Sterling dedicated locally to the Love Promise?
Subaru of Sterling believes in making the world a better place, which is why we support the Subaru Love Promise Community Commitment. It’s our pledge to do right by the communities in which we all live and work.
K9 Caring Angels
Claude Moore Park
Saving Northern Virginia's Littles
Better a Life
UVA Community Health Foundation
Love Promise Stories from Subaru of Sterling
Subaru and Subaru of Sterling believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Veterans Day Giveaway - Megan M
This Veterans Day, Military Warriors Support Foundation, Chase Auto, Lithia & Driveway and Subaru of Sterling, are gifting retired U.S. Navy Special Warfare Operator First Class (SEAL) West Baldwin a payment-free Subaru Forester, providing him and his family access to reliable transportation. "My wife and I are about to begin my third year of battling metastatic cancer caused by exposure to toxins from burn pits in Iraq. We are grateful beyond words to be blessed by the caring people of Chase and Subaru who have gone above and beyond to support us in our greatest time of need," said retired U.S. Navy Special Warfare Operator First Class (SEAL) West Baldwin. "Thank you to everyone at Military Warriors Support Foundation for making this happen for us." West Baldwin joined the U.S. Navy in 1999 in Salt Lake City, Utah, driven by a deep desire to protect and serve his country. Baldwin served from 1999 to 2012, supporting some of the most challenging years of the War on Terror. He began as a Hospital Corpsman and served in Special Operations, later becoming a member of SEAL Team 3 and a UDT/SEAL instructor at the Naval Special Warfare Center and at the Basic Training Command. Baldwin's military awards for heroic service include the Silver Star, Bronze Star with Combat Valor and Purple Heart. "The team at Subaru of Sterling is deeply honored to recognize S0I West Baldwin, a true American hero who epitomizes the virtues of courage and selfless commitment," said Megan McDuffie, General Manager, Subaru of Sterling. "We are profoundly grateful for his contributions to our nation, and we hope our participation in this event will convey our deep appreciation for all S0I Baldwin has given for our community." Since its inception in 2007, Military Warriors Support Foundation's Transportation4Heroes program has awarded nearly 200 vehicles to military veterans across the U.S. In addition to his payment-free vehicle, Baldwin will also receive one year of family and financial mentoring, a program that has helped participants pay off more than $27 million in pre-existing debt and set them up for long-term financial well-being.
Forester Love - Megan M
"When we come in here David is phenomenal. I know that David sees me as an individual. He knows that I'm looking out for my wife's safety and my kid's safety." - William Carnes, Customer Ann and William Carnes purchased a Forester from Subaru of Sterling back in 2017. Unfortunately, while sitting at a red light, their engine stopped working. The customer had their Forester towed to Subaru of Sterling. William suffers from PTSD and regrettably this event triggered it to happen again. The PTSD caused William to become very emotional when driving the Forester, so our service advisor David Lee stepped up and helped to fix his Forester, almost free of charge, to help them get the highest trade value for the vehicle. The sales team, sales associate Omid Ahmadi and sales manager Shawn Sampson, assisted Ann and William in finding a 2025 Outback Limited that fit their budget and needs. With no money out of pocket, William and Ann were able to trade in their Forester into a new Outback that had all the updated Safety and Security features they wanted. Ann and William were so moved by Subaru of Sterling and how we came together to assist in their time of need, that they agreed to do an interview to help spread the word of how amazing the Subaru brand is and how our dealership went above and beyond to provide them with support and a now much safer and reliable car. Our store's Sales Manager, Shawn Sampson conducted the interview and then provided them with a special gift bag. It was very emotional and truly shows what a loyal Subaru customer looks like! This video can be seen on Subaru of Sterling's Facebook or Instagram pages!
Subaru of Sterling's Women's Clinic - Malissa E
On August 2nd Subaru of Sterling hosted our first ever Women's Clinic. We invited women from our community to come and learn the basic maintenance needs of their Subaru's as well as offered refreshments, free mani-pedi's and hosted a Q&A. In our service department, we went over a 2025 Subaru Outback Touring XT and how to check tire pressure, inspect wipers, making sure gas cap it tightened properly, details for Roadside Assistance, the Mysubaru app, checking oil and much more! It was a great turn out and we are looking forward to hosting another in a few months focused more on the sales aspect. We hope to help empower women to feel more confident when purchasing a car, getting their car serviced and just being comfortable when entering a dealership. It was a great experience to be able to help women feel more confident in their Subaru's! I personally am proud to be a part of this growing company and this community and look forward to helping make a positive impact.
Subaru of Sterling has partnered with their local hospital for the Subaru Loves to Care initiative - Shelby P
Subaru of Sterling has partnered with The Leukemia & Lymphoma Society (LLS) and UVA Health Prince William Medical Center through the Subaru Loves to Care initiative. The partnership has involved delivering blankets and messages of hope to the patients at UVA Health Prince William Medical Center. On 6/10/2025, employees from Subaru of Sterling personally delivered these items to patients in treatment and/or hospital staff.
My Calf and I - Malissa E
We at Subaru of Sterling recently threw our Grand Re-Opening. As one of the activities, we rented a cow from a local farm. Well, the owners son was just thrilled to be here. After the event, his son sent us just the sweetest card letting us know the positive impact we made on him. Well, I hope you enjoy his note as much as we do! Dear Subaru of Sterling, I thank you so much for letting me come out and show my calf at your grand-reopening. It is truly an honor to be able to appear. I have so much to learn and being able to be around lots of people and noise. You have helped me so much. I love to ride dirt bikes and I enjoy participating in boyscout's. I am a 6th grader at Cedar Lee Middle School. I also play guitar. I hope to have you as a sponsor next year. Sincerely, Brent and Steven
Subaru of Sterling's Arbor Day Event - Malissa E
This year Subaru of Sterling had partnered with Loudoun County Parks and Recreation to plant their remaining trees. They helped to plant over 15 trees in a part of the park that is being created for children to be able to come out and enjoy nature. Creating a safe place for children to come and learn about environmental and social impacts in the world around them. The rest of the trees were used as a give away for the parks Arbor Day Celebration! They had a blast working with the parks team and volunteering to make our community a more beautiful and peaceful place. Subaru of Sterling went above and beyond providing care and helping teach our community about Subaru's values and what the HEART Pillars are all about. We could not be more proud!
